Developed and executed visual direction for Ross-Simons campaigns across email, web, and digital marketing, with email creative running alongside weekly homepage and web asset production. Designed web assets to be responsive and adaptable across both desktop and mobile, ensuring a consistent experience across devices. From concept and layout to imagery, typography, and final production, I created cohesive, elevated creative designed to capture attention and drive action. Over 1+ year, I produced 30+ assets weekly, supporting campaigns that generated approximately $30K–$70K+ per daily email while keeping the brand’s digital presence fresh and consistent.

30+ · Assets Weekly
1,500+ · Assets Annually
$30K–$70K+ · Revenue Per Email
1.5 Years · Creative Production