More Than Jewelry. A Visual Experience.
I created and executed creative for Ross-Simons across email marketing, digital campaigns, social media, outreach, and content—developing visuals and campaigns that kept the brand fresh, engaging, and on-brand while helping drive stronger customer engagement and increased conversion rates.
Email Marketing & Web Campaigns
Led creative for Ross-Simons’ email and web marketing for over a year, producing 30+ digital assets weekly—1,500+ annually. Designed campaigns and homepage experiences focused on keeping the brand engaging while supporting customer engagement and conversion.
Outreach Campaigns
Created multiple outbound campaigns every month for a major revenue-driving part of the business. Developed the creative from concept through execution, helping support high-grossing campaigns and keeping outreach fresh, cohesive, and on-brand.
Directed the visual approach for campaigns across email, web, social, and digital marketing. From developing concepts to defining the overall look and feel, I created cohesive creative that brought each campaign to life while staying true to the Ross-Simons brand.