Juniper Distilled Spirits
The Ask
For this concept project, I challenged myself to create a gin brand with a more masculine, refined point of view. I developed the brand identity and three core gin varieties, along with a limited-edition flavor and supporting advertising.
Inspired by traditional European gin culture, I created Juniper Distilled Spirits as a premium brand with a bold, sophisticated visual identity. Typography, color, packaging, and advertising came together to create a cohesive brand designed to stand apart on the shelf and in the market.
The Solution
